T appp (, the prepaid consumer market place of Singapore-based Swissclear Global, is set to change the way Bollywood entertainment is consumed worldwide. Removing the need to commit to costly long-term subscription plans and credit cards, Tappp gives fans immediate access to more than 4,000 Hindi and Tamil movies, which can be viewed anywhere, anytime, on any device. This follows the addition of two of India’s largest on-demand entertainment providers ErosNow ( and Spuul ( on Swissclear Global’s payment network.

Tappp caters to the burgeoning demand for Bollywood entertainment by making it accessible to a large segment of the world’s population who either do not own credit cards, or are averse to making credit card transactions online. These prepaid cards are available across an extensive global network of over one million retail points, which include large chains, as well as small corner and convenience stores.

To enjoy the latest and hottest Bollywood blockbusters instantly, some well ahead of television and DVD premieres, all consumers need to do is purchase prepaid cards or electronic vouchers at retail, and redeem them online or on their mobile devices for immediate viewing. Prepaid cards start at just US$0.50.

“Digital delivery of content is shaping a new entertainment ecosystem, where consumers are now in control. ‘What I want to watch, When I want to watch, and Where I want to watch’ is now a reality, with the flexibility to stop, pause and resume watching on different devices. This way, consumers can choose to start a movie/TV show on their Smart TV at night, continue it on their tablet at the airport, and finish watching it in on their PC/Laptop at their next destination,” said Sandy Argawal, Founder and Chief Executive Officer of Swissclear Global Pte Ltd.

“This whole concept of choice is taken even further by the worldwide phenomenon of prepaid and gift cards, as it not only frees them from costly contractual obligations, but also gives them the choice to spend only on what they want to consume. We are therefore very excited to be working with Eros and Spuul to offer consumers convenience and choice of on-demand entertainment.”

Commenting on the launch, S.Mohan, Co-Founder of Spuul said, “We are confident that Tappp will have a broad appeal amongst the large number of consumers seeking an alternative to credit cards, in order to enjoy movies and TV shows on their PCs, smartphones and tablets. With a range of passes on offer, consumers may now get instant access to Spuul’s premium movies and shows, depending on their entertainment needs.”

Rishika Lulla Singh, Chief Executive Officer of ErosNow added, “ErosNow endeavors to provide a service that engages a new digital generation of South Asians globally and this exciting tie up with Tappp will enable us to deliver optimum customer experience to Bollywood fans around the world.”

Serving a global base of more than three billion customers across Southeast Asia, India, Middle East, Europe and North America, Tapppʼs unique real-time payment technology platform facilitates direct relationships between merchants and agents, and provides retail analytics on each transaction. The company has been instrumental in supporting the global sales strategies of premium digital content providers and telecommunications operators, helping them to increase monetisation, improve conversion and attract customers.

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