TAPPP, the prepaid consumer market place of Singapore-based Swissclear Global, has launched a new way to access Bollywood entertainment. Removing the need to commit to subscription plans and credit cards, Tappp gives fans immediate access to more than 4,000 Hindi and Tamil movies, which can be viewed anywhere, anytime, on any device. This follows the addition of two of India’s largest on-demand entertainment providers ErosNow and Spuul on Swissclear Global’s payment network.

Tappp caters to the burgeoning demand for Bollywood entertainment by making it accessible to a large segment of the world’s population who either do not own credit cards, or are averse to making credit card transactions online. These prepaid cards are available across an extensive global network of over one million retail points, which include large chains, as well as small corner and convenience stores.

To enjoy the latest and hottest Bollywood blockbusters instantly, some ahead of television and DVD premieres, consumers need to purchase prepaid cards or electronic vouchers at retail, and redeem them online or on their mobile devices for immediate viewing. Prepaid cards start at just

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